Strong press release topics
I've often preached that press releases really are nothing more than news stories. They should be written as such and should have a news "hook."
But the question becomes, what topics are press release worthy? There are many, and here is a list of just a few.
Introducing a new product
Celebrating an anniversary
Announcing a restructuring of the company
Offering an article series for publishing
Opening up branch or satellite offices
Receiving an award
Receiving an appointment
Participating in a philanthropic event
Introducing a unique strategy/approach
Announcing a partnership
Again, these are just a few. Be sure you look to employees too. For example, if a teen-aged employee earns his Eagle Scout rank, a press release announcing it would not be about your business, but could mention your business - creating an image that you support your employees' participation in worthy activities.
Look through a publication. You will begin to get a feel for what kinds of materials they are interested in publishing, and once you know that, you can tailor your releases to meet their needs.
