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Strong press release topics

I've often preached that press releases really are nothing more than news stories. They should be written as such and should have a news "hook."

But the question becomes, what topics are press release worthy? There are many, and here is a list of just a few.

Introducing a new product
Celebrating an anniversary
Announcing a restructuring of the company
Offering an article series for publishing
Opening up branch or satellite offices
Receiving an award
Receiving an appointment
Participating in a philanthropic event
Introducing a unique strategy/approach
Announcing a partnership

Again, these are just a few. Be sure you look to employees too. For example, if a teen-aged employee earns his Eagle Scout rank, a press release announcing it would not be about your business, but could mention your business - creating an image that you support your employees' participation in worthy activities.

Look through a publication. You will begin to get a feel for what kinds of materials they are interested in publishing, and once you know that, you can tailor your releases to meet their needs.

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