Crazy for Coupons
It seems that if you are considering an advertising plan, and your business is appropriate for it, you need to consider coupons.
Seems they are on the rise, and in a big way.
This article in the New York Times explains. My own very informal poll among Facebook friends was interesting. In my VERY INFORMAL poll, responses were:
- 59% use newspaper coupons.
- 25% use no coupons
- 1% uses Internet coupons
- 1% uses direct mail coupons
I found it interesting that Facebook users are clipping coupons from the newspaper, particularly on Sunday!
Regardless of newspaper, direct mail or Internet, a few simple things will help your coupons get used.
First, make sure your offer is strong. It is an extreme example, but you'll have a hard time selling snow blowers in Florida, no matter the offer. Likewise, 5 percent off a $2 item might not work. The offer needs to mean something to the consumer.
And don't forget those attention-getting key words.
- Sale
- Buy one get one free
- Half price
- Reduced
- Free
These, and variations, are all words that will get attention, and make sure your coupons are used.
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